First Business Bank, in conjunction with the A.C. Nielsen Center for Marketing Research at the University of Wisconsin-Madison School of Business, conducted the sixth annual economic survey specific to Dane County businesses. Over 480 Dane County business owners were surveyed on economic indicators critical for decisions in today’s competitive environment. The results were presented by Scott Converse, Director at UW-Madison School of Business on December 3, 2008. The survey instrument and results can be found below.